Flash technology is a free software provided by Adobe which is famous for its software specialized in photo and video editing. Countless websites are using this technology to let their users watch videos online.
According to New York Times, Adobe is going to make an announcement at the upcoming National Association of Broadcasters convention which would be held in Las Vegas, announcing that Flash would soon be extended to televisions.
Users will no longer be restricted to viewing videos on the PC and phones. It will be possible to watch the same videos on TV screens once flash technology is TV-compatible. Later in 2009, you should be able to find TVs and set top boxes which support the Flash format on shelf racks in the US, as Adobe CEO Shantanu Narayen predicted.
“Coming generations of consumers clearly expect to get their content wherever they want on it, on any device, when they want it. This gets us where we want to go,” said Disney CTO Bud Albers on one occasion. Disney is fully supportive on this advancement of Flash technology.
Flash is Adobe’s most profitable technology in the moment. Adobe reported an income of $871.8 million in 2008 and a revenue of $3.6 billion. Flash technology is employed in 80% of web videos and 98% of all computers have Flash installed. By letting media creators make Flash video and design applications, the software sold is generating tremendous profit for the company.
Silverlight, which has greater support for HD 1080p video content as claimed by Microsoft, is a product of Microsoft used to substitute Flash.
Microsoft commented that HD capability would become the mainstream format for videos in the future. Brad Becker from Microsoft (who is a former executive of Adobe) said he “can’t imagine what could be more important on a television than high video quality.”
Adobe has no competition with anyone in the market for a long period of time. Maybe Microsoft can connect the PCs with the TVs this time.
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